About Chirpr
Chirpr builds fan experience technology for sports, music, and live events. We help organizations turn the moments their audiences care about into deeper digital relationships that live inside the organization’s own brand and products.
Our technology can be added to an existing app or website through the Chirpr Fan Layer SDK, or delivered as a complete branded iOS and Android app powered by the Chirpr Platform. Both approaches are built around the same idea: fans should have more ways to participate, connect, discover, and return without being sent somewhere else to do it.
It started with the live moment.
Chirpr started with a simple observation: the most important moments in fandom are shared, but the digital experience around those moments is usually fragmented. A fan might watch in one place, check scores or information somewhere else, search for context on another service, talk in a group chat, and post reactions on a social network. The event is one experience, but everything around it is scattered.
We believed the live moment could become the organizing point instead. Conversation, information, participation, AI, discovery, and identity could come together around what the fan was actually watching or attending. A game, concert, tournament, or other live experience could become more than content to consume. It could become a place for all fans to participate.
That idea shaped the technology behind Chirpr: real-time event rooms, conversation and reactions, predictions and picks, live context, AI previews and questions, personalized discovery, fan profiles, memories, achievements, and other experiences that connect what happens before, during, and after the event.
The relationship matters beyond the event.
The live moment may bring a fan in, but a valuable fan relationship does not begin at kickoff or end with the final song. Before an event, fans want to know what is happening, understand the story, discover what matters, and anticipate what comes next. During it, they want context, participation, conversation, and answers without constantly leaving the experience.
Afterward, the things a fan watched, attended, predicted, followed, discussed, and remembered can become part of something larger. Preferences become clearer. Memories accumulate. Achievements and participation create history. Recommendations become more relevant. Fan Identity gives those individual moments lasting continuity across seasons and time.
That is why Chirpr is broader than live chat or a collection of event widgets. The goal is to connect individual live moments into an ongoing digital relationship between an organization and the people who care about it.
Two ways to build with Chirpr.
Different organizations begin in different places. Some already have a successful app or website and want to make it more valuable to fans. Others need the complete digital product. Chirpr is built to support both.
The Chirpr Fan Layer
For organizations that already have an app or website, the Chirpr Fan Layer adds fan experience capabilities directly into the product their audience already uses. Community, participation, AI, live-event experiences, fan identity, discovery, and personalization can become part of the organization’s existing digital experience rather than another destination competing for the fan’s attention.
The Fan Layer is integrated through the Chirpr SDK and APIs. Chirpr works directly with the customer’s product and engineering teams to select the right capabilities, connect them with the organization’s identity and event data, and adapt the experience to the customer’s brand and product structure.
Chirpr Platforms
For organizations that need the complete experience, Chirpr platforms combine our technology into branded digital products built for specific audiences and live-event categories. Rather than assembling scores, schedules, content, community, participation, AI, notifications, and other features from disconnected tools, the organization can offer fans one coherent product.
Current Chirpr platforms span professional tennis, cricket, football, musicians, and venues. Each is built around the needs of its category while drawing on the same underlying technology, infrastructure, and experience that powers the broader Chirpr product family across live events.
One technology foundation, many fan experiences.
A tennis tournament and a concert venue do not need the same product. Neither does a broadcaster, football competition, cricket organization, or musician. Chirpr is designed around that difference. The underlying technology can be shared while the experience presented to fans reflects the organization, the event, and the way its audience actually participates.
For sports, that may mean live scores, schedules, draws, match context, predictions, and conversation. For music, it may mean shows, setlists, artist content, live community, memories, and discovery. Other experiences can emphasize AI, personalization, fan identity, nearby events, notifications, or the specific information an audience expects and needs in that live moment.
The objective is not to make every organization look like Chirpr. It is to give each organization access to Chirpr technology while keeping its own brand, audience, content, and fan relationship at the center of the experience.
Built on technology already used by real fans.
Chirpr technology powered the official digital fan experience for the Barcelona Open Banc Sabadell, bringing live scores, draws, player information, fan participation, community, and sponsor visibility together for fans attending on site and watching from home throughout the full tournament week.
7,087 registered fans · 201,351 in-app actions · 61% returned on 2+ days · 20% returned on 5+ days · 133K+ sponsor impressions
The Barcelona deployment gave Chirpr something more valuable than a demonstration environment: thousands of real fans using the product across a major professional sporting event. It showed how an official experience could bring utility, participation, community, repeat usage, and commercial value together in one product, with localization in seven languages.
Chirpr technology has also powered the digital experience for Rock and Roll Fantasy Camp, where the product supported a very different kind of live-event community across a multi-day music experience. Together, these deployments demonstrate that the underlying technology can adapt across sports and music without requiring every audience to behave the same way.
View the Rock and Roll Fantasy Camp case study
Technology that fits the organization.
Chirpr is not a one-size-fits-all consumer product repackaged for enterprise customers. Organizations can choose the capabilities, content, integrations, branding, and experiences that make sense for their audience and the product they already have, or work with Chirpr to launch the complete experience.
For Fan Layer customers, Chirpr works alongside product and engineering teams to integrate the SDK, APIs, identity, event data, and selected fan experiences into an existing app or website. For Platform customers, Chirpr provides the complete branded product and adapts it to the organization’s audience, content, live moments, and operating needs from launch through operations.
The technology may be delivered differently, but the objective remains the same: give fans more reasons to participate, more reasons to return, and a stronger direct relationship with the organization they already follow.
Built on years of live-event technology.
Chirpr did not begin from scratch. Chirpr, Inc. also owns and operates ATR Tennis, an independent platform for professional tennis scores, draws, schedules, coverage, and live tournament data. Building ATR required solving many of the underlying problems that matter to any live-event product: organizing constantly changing event data, presenting information clearly on mobile devices, and keeping an experience useful while the action is happening.
Operating ATR Tennis helped shape Chirpr’s approach to live data, event organization, mobile products, real-time infrastructure, and the way fans move between information and participation. It also provided years of practical experience with professional tennis across live tournaments before Chirpr technology powered the official Barcelona Open experience.
That foundation continues to inform how Chirpr approaches new sports, music, venues, and other live-event categories: understand what the audience needs in the moment, build around the event itself, and make the technology useful before adding unnecessary layers of complexity.
Where we’re going.
Chirpr is now focused on helping organizations make their own digital experiences more valuable to fans. That means continuing to expand the Fan Layer, deepen our vertical platforms, and build technology that connects individual live moments with relationships that can grow across a season, a tour, a calendar, or years of fandom.
We believe organizations should be able to offer sophisticated community, participation, AI, personalization, and fan identity without sending their audiences away to disconnected third-party products. The organization should remain at the center of the relationship, with the technology working behind the experience rather than competing with it.
Whether Chirpr is integrated into an existing product or powers the complete experience, the principle is the same: your brand, your audience, and your fan relationship come first.